Who We Are
Leveraging decades of experience working across both B2B and B2C industry segments, we help clients find new avenues of growth. By tapping into our network of trusted partners, we bring the right people with the right experience together to identify and solve clients’ business challenges. Our results are built on a foundation of agility, expertise and efficiency.
FOUNDER
Dale Kramer Cohen
Dale is a transformational growth catalyst, entrepreneur and visionary marketing strategist with an outstanding record of growing companies and non-profit brands. With over 25 years of experience, Dale founded DKC, was Chief Marketing Officer of The Leaders’ Edge, and a Vice President at Ogilvy.
Dale also founded IvyLife, the largest, active, all-Ivy Professional Networking Community, and has served in many key roles at the University of Pennsylvania as a Wharton alum: Chairman and past President of PennNYC, Member/Committee Co-chair Trustee’s Council of Penn Women, and Judge at the Penn Wharton Startup Challenge. She is also a Board Advisor for early stage companies including CleanPlates and Elix Health.
What We Do
We work with clients to cultivate customers, entice prospects, engage employees and inspire investors.
PRIORITIZING GO-TO-MARKET GROWTH LEVERS
Customer and competitor insights
User profiles/personas
Customer segmentation
OPTIMIZING VALUE PROPOSITION
Brand positioning
Core messaging
Naming and brand identity
Brand architecture and product rationalization
Add-on/migration brand strategy
MAXIMIZING IMPACT OF BRAND MIGRATIONS
Experience mapping
Product strategy
Touchpoint optimization
Content/social strategy
ELEVATING SALESFORCE EFFECTIVENESS
Audience messaging
GTM sales playbook
Pitch deck template
Thought leadership
Metrics and tracking
What Sets Us Apart
Best in Class Experts, Best in Class Results
We define and prioritize your business levers, then partner with an extensive team of experts to activate the strategy across your communications and marketing channels.
Marketing Strategists, Growth Catalysts
We’re always connecting and streamlining the dots to help you to grow faster.
Quant DNA, Human Behavior Devotees
Business is driven by bottom-line results, but we help you listen to your customer and understand what will compel them to engage with your brand.
Strategic and Relentless Execution
Thinking about how you’ll get the ball over the goal line is important, but it’s not the thought that counts. Doing is what yields results.
